Medical Exercise Specialists it's day 21 of "40 Days to Medical Exercise Success". Yesterday we asked clients to share their reasons why they use your services. Or the functional solution you provided for them. Ask and note these in the client's own words.
Today let's take those solutions and craft them into blog posts. Please don't use the client's name but you can say a "72 year old male with a total knee replacement" or a "59 year old grandmother with diabetes". This allows the reader of your blog to relate better, especially if they have the condition. Clients, searching the Internet for medical solutions, are only looking for what's in it for themselves. The closer the story is to their condition the more they will relate and inquire about your services.
Develop 10 blog posts with your clients' solutions. WIth each of these develop a short 1 - 2 minute video. Video is still king but a written blog post definitely helps with SEO.
Avoid missing any of the "40 Days"...
Welcome to Day 20 of "40 Days to Medical Exercise Success". Let's talk today about why your clients seek you out for medical exercise training. Ask your clients why they use you? What do they get from you? What is the training allowing them to do?
Clients don't come to you because of your certs or degrees. They come because they are getting something out of it. Usually a positive functional outcome. Find out why clients are using you. Write it down in their words. This is very important in marketing your services.
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Medical Exercise Specialists this is Day 19 of "40 Days to Medical Exercise Success". Today we will focus on developing a website including a blog, as well as social media channels. Social media is the thing....but all your social media roads should lead back to website and blog. The website is your hub. Everything starts here or points back here.
The need for Medical Exercise Training continues to grow and is being recognized more by medical professionals. This post we will review our MET Client Management System. This was originally shot in October 2017 as part of our 30 – 4 – 30 series. Please forgive the reference to October 2017. The information in this segment is still relevant today and reviews the “post assessment” phase of the MET client management process. We previously discussed the overall concept of the MET Client Management System in an earlier video posted on October 23, 2019. Click the links for MET Client Management System – Part 1: https://postrehab.com/medical-exercise-training-client-man…/ Part 2: https://postrehab.com/medical-exercise-client-management-s…/ Part 3: https://postrehab.com/medical-exercise-client-management-s…/. For more on Medical Exercise Training guidelines subscribe to our blog at www.postrehab.com.
Every Medical Exercise Training (MET) practice needs a signature program to market as well as generate outstanding outcomes. Your signature program should almost guarantee as positive outcome. This is the program, within your niche or area of specialization, that is the thing you are known for.
A signature may take you a few months or a few years to create, refine and fine tune. This program is based on the knowledge, skills and experiences we identified in day 9 of the "40 Days to Medical Exercise Success". The signature program isn't just exercises its also lifestyle education, criteria, communication guidelines, home exercise, etc for a specific condition or group of conditions.
A signature program also allow you some fun. This is the program you are so good at delivering it's not work. Its fun....you know it inside out and you deliver results with it. This program is your expertise at it's best.
Take a few moments to listen as Dr Mike and Chris Harris of ...
Hello again and were back for day 16 of "40 Days to Medical Exercise Success". Yesterday we spoke about establishing MET protocols for the 10 most common conditions you manage in your practice. This will make your practice more efficient and lead to better and faster functional outcomes.
Today, let's refer to these protocols you developed on day 15 and begin the development of base programs within your niche or area of specialization. These programs are the marketing materials you will share with clients before they purchase MET sessions. The base programs are the "here's what you get when you work with me".
Join us again tomorrow for day 17 when we discuss developing your signature programs within your niche or specialization.
Happy Belated Birthday to Dr King!! The origins of the Medical Exercise Specialist workshop and certification are indirectly related to Dr King's birthday. This man is one of the greatest Americans as well as humanitarian in history. Thank you Dr King for the COURAGE to stand for freedom against bigotry, racism and ignorance.
Welcome back Medical Exercise Specialists to Day 15 of "40 Days to Medical Exercise Success". Today our topic is "establishing MET protocols for the 10 most common conditions you manage". Some don't like "protocols". Protocols are simply roadmaps. They are not eched in stone or inflexible. They are guidelines to assessment procedures, target muscle groups and progression phases. We have used the PREPS Post Rehab Protocols since we started teaching the Medical Exercise Specialist workshop in 1994.
Protocols are the bacbone of all aspects of medical care. An example of utilization of protocols to enhance medical care is found in "The Checklist Manifesto" by Atul Gawande, MD of Johns Hopkins University. The establishment of a standardized protocol regarding the use of gowns, masks, etc in the surgical ICU is illistrated in this text. The importance of the use of protocols to standardize care and reduce negative outcomes is shown.
The use of protocols will enhance your...
Good morning Medical Exercise Specialists and welcome to Day 14 of “40 Days to Medical Exercise Success”. Today we will talk about your “practice message”. As part of the marketing plan, all businesses should have a unique selling proposition (USP) or tagline. This is what you are known for ……its your message. It says…hey this is what we do…this is why we exist..…this is us!!
For the Medical Exercise Training Institute (METI) it is “Bridging the Gap Between Health Care and Fitness”. Its been the same message for 26 years. We started with this tagline/message in 1994 and its exactly what we have done since. In this post Chris Harris, business development manager of Re-Kinect, shares their “practice message” and how the owner Amanda Harris, MS, MES, MEPD came to use it.
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