Hello Medical Exercis Specialists. Welcome to day 26 of "40 Days to Medical Exercise Success". Today lets develop a medical exercise presentation. We've developed a marketing kit including a introductory letter. business card and referral form.
You will need a presentation once you get your foot in the door of a medical professional. PowerPoint is an easy platform to use for your presentation. If you are unable to project onto a wall or screen, we recommend an Ipad. An Ipad is an easy means of making the presentation one on one or to a small group.
For information on customizing the METI presentation, - "Medical Exercise Training....The New Modality" - please contact us at [email protected]. Please subscribe to our "40 Days of Medical Exercise Success" at our blog www.postrehab.com/blog.
Hello Medical Exercise Specialists and welcome to Day 25 of "40 Days to Medical Exercise Success". Today will develop a "medical markting kit". This kit will contain your brochure and business card (We developed yesterday). It will also contain a sample flowchart from one of the protocols you developed, it will also contain your introductory letter.
This kit is provided to the medical professional when you make the initial in person meeting. I wouldn't send this first. This is a hand deliverable item ONLY.
Don't breat the bank on your first version of your "medical marketing kit". use basic materials to get started. A solid color portfolio with a printed label with your practice name and logo is fine for the first time. Insert your introductory letter, brochure and business card. The key is the presentation as well as the outcomes you produce. As your practice grows develop more sophisticated marketing materials to insert into the kit.
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It's day 24 of "40 Days to Medical Exercise Sucess". In past 40 Days posts you've developed a logo with a tagline and asked clients why they use your services. Now let's start working on a brochure and business cards. Most medical exercise professionals straddle the line between fitness and medical exercise training. They develop brochures primarily promoting fitness but share the brochure with medical exercise clients as well as medical professonals.
This leads to confusion on the part of the reader. I understand you still have fitness clients and fitness has paid the bills. But let's make the leap. Yes, fitness and medical exercise use the same modality...EXERCISE...but they have different agendas and marketing points. Develop a brochure with a focus on medical exercise training. In the brochure briefly say..."who you are...what you do....how you do it and who you do it to".
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Welcome back Medical Exercise Professionals to day 23 of "40 Days of Medical Exercise Success". Today let's write an introductory letter to medical professional in your community. I know writing this letter causes some anxiety but it has to be done. Watch as Dr Mike explains the importance and the basics of writing the introductory letter. This letter starts the development of relationships with medical professionals.
Get a copy of the intro letter by clicking this link.
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It's Medical Exercise Training Practice Day!! If you are thinking about working with more MET clients, you have probably started to realize they are very reliable clients. At this point many of the "fitness wannabes" have dropped out and now you see a new type of client. The client that needs the exercise to maintain their function. The MET client.
MET Practice Day is the point many fitness professionals toying with developing a MET practice realize...its the best option for a reliable client base. To get guidelines and strategies on building your MET practice and avoiding costly mistakes go to www.MedicalExerciseJumpstart.com.
From Michael Jones, PhD, PT, the developer of the internationally recognized Medical Exercise Specialist certification. The Medical Exercise Training 101 E-book is available to help you “Bridge the Gap Between Health Care and Fitness”.
Medical Exercise Training (MET) is becoming an important component in the management of chronic medical conditions. The need for certified medical exercise professionals is growing as physicians, physical therapists, chiropractors and insurance carriers begin to understand and embrace the importance of integrating exercise into the management of medical conditions. This new specialty is MEDICAL EXERCISE TRAINING!!
With the Medical Exercise Training 101 (MET101), you can quickly understand how MET can help you build your practice, produce better outcomes for your clients and establish referral relationships with medical professionals. MET101 is a one stop guide to answer the 101 most common questions fitness professionals ask when...
Good morning Medical Exercise Specialists and welcome to Day 22 of "40 Days to Medical Exercise Success". Today we will discuss developing a network of non-medical referral sources. This is a concept which was shared with me by a close friend and Medical Exercise Specialist - David Gilks, MES, MEPD. David built a very strong MET practice in Nanaimo, BC - Core Essentials using this concept.
David's idea was to develop a network of non-medical vendors which sold products or services his clients would benefit from. David realized his clients were sought after by not only medical professionals but also vendors in his community. MET clients pay anywhere from $100+ per session to maintain or improve their health and function. David developed a network of natural food stores, alternative medicine providers, health/beauty shops, organic farmers, counselors and coaches in his community that could assist his clients reach their goals.
David developed this concept into a membership...
Medical Exercise Specialists it's day 21 of "40 Days to Medical Exercise Success". Yesterday we asked clients to share their reasons why they use your services. Or the functional solution you provided for them. Ask and note these in the client's own words.
Today let's take those solutions and craft them into blog posts. Please don't use the client's name but you can say a "72 year old male with a total knee replacement" or a "59 year old grandmother with diabetes". This allows the reader of your blog to relate better, especially if they have the condition. Clients, searching the Internet for medical solutions, are only looking for what's in it for themselves. The closer the story is to their condition the more they will relate and inquire about your services.
Develop 10 blog posts with your clients' solutions. WIth each of these develop a short 1 - 2 minute video. Video is still king but a written blog post definitely helps with SEO.
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Welcome to Day 20 of "40 Days to Medical Exercise Success". Let's talk today about why your clients seek you out for medical exercise training. Ask your clients why they use you? What do they get from you? What is the training allowing them to do?
Clients don't come to you because of your certs or degrees. They come because they are getting something out of it. Usually a positive functional outcome. Find out why clients are using you. Write it down in their words. This is very important in marketing your services.
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Medical Exercise Specialists this is Day 19 of "40 Days to Medical Exercise Success". Today we will focus on developing a website including a blog, as well as social media channels. Social media is the thing....but all your social media roads should lead back to website and blog. The website is your hub. Everything starts here or points back here.
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