Let’s face it—most Medical Exercise Professionals stumble when asked, “What do you do?”

You’re not alone. And no, saying “I do post-rehab” or “I help people exercise after therapy” won’t cut it if you want real referrals from physicians, physical therapists, and case managers.

You need a crystal-clear, 30-second pitch that positions you as a professional solution to a medical problem. This is your verbal business card—the message that plants a seed in someone’s mind that you are the go-to resource when exercise is part of the treatment plan.

So What Makes a Great Medical Exercise Elevator Pitch?

It should answer three questions—fast:

1. Who You Are

2. What You Do

3. How You Do It

4. Who You Do It To

Here is the framework for the elevator speech;

Hello, my name is [Your Full Name].

I am a [insert your certification: Medical Exercise Specialist] and I develop medically-based exercise programs for individuals with [medical conditions you specialize in], especially after t

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Day 1: Clarify Your Niche – The First Step to Becoming Referral-Ready

If you’re serious about building a medical exercise practice that earns consistent physician referrals, you must start with clarity—specifically, clarity about your niche.

Your niche isn’t just a marketing tool. It’s the foundation for every system, protocol, and referral relationship you’ll develop in your business. When a physician considers sending a patient your way, the first question they unconsciously ask is:

“What type of clients does this professional really specialize in?”

If that answer isn’t immediately clear—or worse, if you try to be everything to everyone—you become invisible.

What Is a Niche in Medical Exercise?

In the context of medical exercise training, your niche is the specific group of clients or set of medical conditions you are uniquely prepared to manage using structured, outcome-driven exercise.

It’s not enough to say, “I help people get stronger after therapy.”

You need to be able t...

If you’re a MedExPRO trying to grow your practice with consistent physician referrals, here’s the truth:

It’s not about certifications.
It’s not about your passion.
It’s about positioning, systems, and professional communication.

Physicians want to refer.
But they’ll only do so when they’re confident you can protect their patients, document outcomes, and function as an extension of their care.

That’s why we’re launching a 30-Day Referral-Ready Plan—a step-by-step roadmap to help you build the systems, documentation, and credibility you need to become a trusted referral partner.

Click the Image Above to Order!!

The 30-Day Referral-Ready Plan

Here’s a preview of the four-week structure we’ll unveil during Friday’s Cracking the Code webinar:

✅ Week 1: Position Your Practice for Referrals

• Define your client niche
• Align your branding and messaging with healthcare language
• Create physician-facing materials that command trust

✅ Week 2: Document Like a Healthcare Profession...

**Insurance reimbursement can feel like a mystery for many Medical Exercise Professionals—**you're delivering results, but not getting paid. That was reality for Kevin James, MES—until he discovered the six essential criteria for claim approval. His journey from frustration to reimbursement success offers a clear roadmap for every MedExPRO ready to get paid for the work they’re already doing. Read on and learn how Kevin learned how to manage his MET insurance claim. 

Client Background

Client Name: Joan D.
Age: 62
Primary Diagnosis: Post-Total Knee Replacement (Right)
Comorbidities: Type 2 Diabetes, Mild Obesity
Insurance: Blue Cross Blue Shield PPO

Joan had completed physical therapy after her total knee replacement surgery but continued to struggle with activities of daily living (ADLs)—specifically stairs, walking without fatigue, and standing for prolonged periods.

MedExPRO: Kevin James, MES

Kevin is a certified METI-Medical Exercise Specialist with 4 years of experience in...

As the need for Medical Exercise Training (MET) continues to rise, private insurance carriers are slowly opening the door to reimbursing these valuable services.

But before you submit your first claim, there’s one critical question to answer:

Does your client—and your service—meet the necessary criteria?

After 31 years of educating Medical Exercise Professionals and working within the healthcare ecosystem, we’ve identified a six-point checklist every MET case must meet before an insurance company even reviews the claim.

Let’s break them down:

1. A Valid Medical Referral

You must have a written referral from a licensed medical provider:

• MD (Doctor of Medicine)

• DO (Doctor of Osteopathic Medicine)

• DPM (Doctor of Podiatric Medicine)

• Nurse Practitioner or Physician Assistant (under the supervision of an MD or DO)

No referral? No claim.

2. Completion of Professional Rehab

The client must have already received the maximum benefit from:

• Physical Therap

  ...

Let’s be honest.....

If you're a MedExPRO grinding day after day, wondering why the phone isn’t ringing, why doctors aren’t referring, and why your bank account still looks like it did six months ago—you’re not alone. But you are stuck. And it’s time to stop pretending that another social media post or another “networking event” is going to magically fix it.

You didn’t invest in your education, get certified, and study medical conditions just to settle for three clients, no physician referrals, and a practice that feels more like a side hustle than a business. You became a Medical Exercise Specialist to bridge the gap—to change lives and get paid like the professional you are.

So why isn’t it working?

Because you’re likely missing the “Five Foundations of a Thriving Medical Exercise Practice”. Every stuck MedExPRO I coach is missing at least two. And the ones who turn it around? They master all five.

🔥 1. Clarity is Your Compass

If I asked you to describe your practice in one sen...

Unlock Insurance Reimbursement: A Guide to CPT & ICD-10 Codes for Medical Exercise Professionals

Good morning! Michael Jones from the Medical Exercise Training Institute here, and welcome to a crucial discussion for all medical exercise professionals looking to expand their practices and connect with the medical community: CPT and ICD-10 codes.

For years, the idea of insurance reimbursement for medical exercise professionals seemed like a distant dream. However, I'm happy to say that we are increasingly seeing medical exercise professionals successfully navigate the world of insurance carriers and receive reimbursement for their valuable services, especially over the last decade.

This brings us to the core of our discussion: understanding ICD-10 codes, the diagnostic codes, and CPT codes, the current procedural terminology codes, which are essential when dealing with insurance carriers. But let me be absolutely clear: simply knowing a CPT code is not the answer. There is a systemati...

Medical Exercise Training (MET) is more critical than ever, bridging the gap between healthcare and fitness to help individuals manage medical conditions through structured exercise programs. As a Medical Exercise Professional (MedExPRO), your work positively impacts your clients' health and quality of life. However, achieving sustained success in this specialized field requires careful navigation.

To help you thrive, here are five common pitfalls every MedExPRO must avoid:

1. Ignoring the Business Side of Your Practice

Passion for client care alone is not enough. To run a successful MET practice, you must also master fundamental business principles. Neglecting essential management systems—such as scheduling, documentation, billing, and marketing—creates chaos and financial instability. Without clearly defined systems and regular tracking of your practice metrics (client retention, acquisition rates, profitability), you risk losing control of your business.

What to do instead:

• E...

Becoming a successful Medical Exercise Specialist (MES) is about more than your clinical skills—it’s about adopting the right mindsets and embracing specific practices that elevate your role from practitioner to business owner and trusted medical partner. Based on decades of experience and proven success, here are five essential mindset shifts that every MES needs to develop to build a thriving, impactful Medical Exercise Training (MET) practice:

1. Think Like a Business Owner

Your passion for helping clients improve their function is critical—but so is your ability to manage and grow your practice. This means knowing your numbers (clients, retention, revenue, and costs) and implementing efficient practice management systems. These systems aren’t just about paperwork; they're tools that streamline everything from scheduling, billing, and documentation, to marketing and staffing. Embrace the business owner mindset and watch your practice thrive.

Ask Yourself:

• Do you regularly revi...

Medical Exercise Specialists, this post reviews how to price Medical Exercise Training (MET) services effectively by understanding your real costs and the valuable outcomes you provide to clients. Pricing should reflect the effort, expertise, and significant improvements you bring to your clients' daily lives, such as reducing discomfort, improving strength, or restoring important activities. Pricing too low can create financial stress and suggest lower quality service to clients.

Avoid setting prices just by comparing yourself with competitors, as this can result in unsustainable price wars. Instead, base your rates on your actual costs, including expenses like travel, insurance, and professional time spent on client education and follow-up with medical professionals. Your pricing should also clearly represent the professional value and quality of the services you offer.

Understanding your client's perspective on pricing is important. Clients highly value the positive changes MET br...