Why Your MET Practice Isn't Growing: 5 Business Mistakes MedExPROs Make
In this video, Dr. Mike reviews the major points that might keep your Medical Exercise Training (MET) practice from growing. He shares five common mistakes seen over 31 years of teaching Medical Exercise Specialists. He explains why it’s important to determine the types of exercise services you will offer and who your clients will be. Trying to help everyone initially might seem good, but it eventually leads to confusion and slows down your business growth. It’s better to pick clear specialties and know exactly who your clients are.
Next, set your prices based on facts and research, not on feelings or what your competitors charge. You must know your real costs and understand the local market to set fair and profitable prices. Dr Mike also notes the need for using practice management systems, which are tools that help with tasks such as scheduling appointments, billing, documenting your work, and communicating with clients. These systems make your business run more smoothly.
Dr. Mike also points out the importance of marketing your business regularly. This means reaching out and building good relationships with doctors, therapists, and other medical professionals who can refer clients to you. Finally, he says you must know your numbers, meaning you need to clearly understand how much it costs to deliver your services. This helps you avoid losing money by charging too little.
Summary of Major Points:
- Clearly Define Your Services: Decide exactly what exercise services you offer and who your target clients are.
- Price Based on Facts: Set your prices using your actual costs and local market research.
- Use Management Systems: Use tools to handle appointments, billing, documentation, and client communication efficiently.
- Consistent Marketing: Regularly promote your services and build strong connections with medical providers.
- Know Your Costs: Understand your costs so you don’t lose money by charging too little.
For more MET tips and practice-building advice, join the free Cracking the Code webinar every Friday at Noon ET. Sign up at www.crackingthecode.net.
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